Okra can review your chosen market, assess competitors and look for current trends and potential opportunities.

We can develop new product opportunities or create products ideas to fit specific briefs. Alternatively we can look at range extensions or new categories for existing brands.

Okra can develop initial concept recipes or work with proposed manufacturers to develop product formulations for approval. Co-ordinating a smooth transfer to the production environment is also one of our key strengths.

Following development of initial recipes, Okra can review product costs and assess commercial viability in the chosen market.

We can assist in sourcing manufacturing partners or co-packers from UK or overseas with the right capabilities to bring your product to market. In addition we can identify and source specific ingredients and suppliers compatible with proposed production volumes.

We can ensure factories have the relevant certifications & management procedures in place along with ensuring quality standards are met and supporting NPD documentation, such as HACCP and product specifications are completed.

Our extensive contacts in the packaging industry allow us progress new packaging concepts effectively, from glass, plastic, film and carton board to fully printed labels and shelf-ready outers.

Okra can recommend designers, compile design briefs and co-ordinate photoshoots, nutrition analysis, pack copy and approval to meet launch dates.

We can create inspiring new on-pack recipes or compile easy to follow cooking instructions.

We have the experience to carry out professional presentations to senior management, sales teams or directly to the trade.